Mobile marketing

October 5, 2009

Everyone has a mobile device of some kind. Mobile marketing is reaching people where they are with incentive-based advertising and e-mail campaigns. This type of marketing is in its early stages. Perfecting mobile friendly formats and ways to deliver your message to this captive audience will require a unique approach and some research. Professional ad agencies are rushing to get on this gravy train. It has been found to boost consumer awareness by as much as 25 percent.

There are more than 200 million phones in North America that can receive your message. What are you waiting for? The marketing coup that you can pull off is a tremendous advantage over your competitor. Imagine if only a one-tenth of the people you reach bought from you? Do you think the research is worth the return?

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About Jerry Brisinger

I am the Marketing Director of a small media development company. We deal with hardware,software, and hard goods. As part owner of that company, I am able to see many of the true inner workings of the decision making process. Over my years in the marketing field I have striven to show simplify people's way of thinking on the subject. Many executives and small business owners try to over complicate the entire idea. They are wrong. In my posts I hope to show you what it is that I mean.

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