Everyone has a mobile device of some kind. Mobile marketing is reaching people where they are with incentive-based advertising and e-mail campaigns. This type of marketing is in its early stages. Perfecting mobile friendly formats and ways to deliver your message to this captive audience will require a unique approach and some research. Professional ad agencies are rushing to get on this gravy train. It has been found to boost consumer awareness by as much as 25 percent.
There are more than 200 million phones in North America that can receive your message. What are you waiting for? The marketing coup that you can pull off is a tremendous advantage over your competitor. Imagine if only a one-tenth of the people you reach bought from you? Do you think the research is worth the return?