No. 1 factor for a successful e-mail marketing campaign

May 15, 2009

To launch a successful e-mail marketing campaign you must reach the right targeted audience for your business. In order to do that you may have to do one of two things: Have a great customer tracking system in place or buy a targeted mailing list.

If you have a customer tracking system in place, you have the whole system licked. You have your customers’ needs at your fingertips and can target your e-mails and direct mailings towards those needs. Should that not be available to you then you might want to go with option no. 2.

Buying a targeted mailing list is not always the easiest thing to do. Most companies protect their lists. There are businesses out there that make their money selling names and products that they are interested in. Survey companies make a fortune doing this. On the off chance that you cannot find one, maybe you could use an online service that has a list and is willing to send your e-mails to that list. You will have to pay a premium for that service, so make sure it is worth it to you.

In the end, your business' success or failure depends on your ability to get new customers and to maintain a customer base for repeat business. How do you or your company do that?

Jerry's picture

About Jerry Brisinger

I am the Marketing Director of a small media development company. We deal with hardware,software, and hard goods. As part owner of that company, I am able to see many of the true inner workings of the decision making process. Over my years in the marketing field I have striven to show simplify people's way of thinking on the subject. Many executives and small business owners try to over complicate the entire idea. They are wrong. In my posts I hope to show you what it is that I mean.

Anonymous's picture
January 07, 2016 03:21 am #

Really great post - I've been looking for info like this for awhile.

Jerry's picture
Jerry January 07, 2016 03:21 am #

Thank you John. What did you like the most about the post?

Anonymous's picture
January 07, 2016 03:21 am #

Yep I totally agree business does depend on keeping a good relationship with you customer base to get repeat business and referrals. I just try to always do my best work to ensure I get the repeat biz.

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