3 Ways to Print Mailings with Magnets

July 27, 2010

Magnets Galore! Image via Flickr user atomic jeep.

Giving away a free item or "freemium" is one of the most succesful direct-mail marketing tactics out there. PsPrint's new magnets are a great "freemium" item to give away in mailings. While a plain-old mailing, might get tossed in the trash without a second thought, a mailing with a free item such as a magnet, bookmark, notepad or calendar, will more likely be opened and saved. Below are three tactics for sending out magnets in your next promotional mailing. 1. Insert magnets in envelope mailings Magnets can be inserted into any kind of mailed customer communication - account statements, newsletters, appointment reminders and so forth. It is important to call out the free magnet in teaser copy on the outer envelope. This will provoke recipients to open the envelope and not throw it away. With a No. 10 envelope you can use a small square or rectangular magnet. If you are mailing a larger envelope, then go for a larger 3.5-inch by 5.5-inch magnet. 2. Attach magnets to postcards Talk to your printer about spot-gluing or otherwise attaching a small business card-size magnet to a large postcard. There are lots of clever ways to integrate the magnet into the creative. If possible, print underneath the magnet and use the magnet as a way to "reveal" what's underneath - a discount code, a personalized URL or other surprise. 3. Place magnets in brochures This is a more deluxe version of sending a magnet attached to a postcard. Use a folded 8.5-inch by 11-inch or larger brochure and spot glue a magnet of any size inside. Sending a folded brochure means the address panel is on the outside of the mailing, and the entire inside is open for copy and design. Again, to increase the open rate, be sure to advertise on the outside panels that there is a free gift inside!

Anonymous's picture
January 07, 2016 03:21 am #

Great! You have written very properly about the ways to print mailings with magnets.

Anonymous's picture
January 07, 2016 03:21 am #

As always, a great idea from you guys! This is why I like doing business with you, it's because of the new things I learn from you and your blog. I think that anything with a free gift inside is still the best way to get them to open it, and a magnet is the perfect gift. Not only will it not increase my mailing costs, whatever I put on it will be seen over and again when the recipient uses it on their refrigerators.

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What is the PsPrint Blog??

The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.