Print makes money in the trenches

February 18, 2009

Anyone can have a flashy website, a blog, and be active on the social media sites, but let's face it: You still need print materials to market your business. Sure, we all want to help save the planet by reducing paper and waste, but many people still want something tangible.

Some of those people are your best customers, which means you need marketing moxy: printed pieces that support your marketing and sales efforts. Going on a sales call? Better bring a brochure, business card and catalog. Exhibiting at a trade show? You'll need sales sheets to distribute. Speaking at a networking event? Hand out fliers. Print materials are an important part of your marketing plan because they're affordable — far less expensive than most other forms of advertising. Moreover, they're tangible and long-lasting and they help explain your company, product or services even when you're not there. Plus, it's always good to have something to give prospects to remember you. That's why a term for a print marketing piece is a "leave-behind." No matter what type of marketing material you print, and no matter where you have it printed, make sure that your company name and contact information is highly visible, and you keep your branding consistent with the same colors, logo and typeface. When your company looks good in print, customers trust you more and feel better about buying your products or services. And you know what that means? More sales!

Jerry's picture

About Jerry Brisinger

I am the Marketing Director of a small media development company. We deal with hardware,software, and hard goods. As part owner of that company, I am able to see many of the true inner workings of the decision making process. Over my years in the marketing field I have striven to show simplify people's way of thinking on the subject. Many executives and small business owners try to over complicate the entire idea. They are wrong. In my posts I hope to show you what it is that I mean.

Anonymous's picture
January 07, 2016 03:21 am #

Please, can you PM me and tell me few more thinks about this, I am really fan of your blog...

Jerry's picture
Jerry January 07, 2016 03:21 am #

I would be happy to answer any questions you have. Send them as a comment to this post and I will answer them one at a time.


Anonymous's picture
January 07, 2016 03:21 am #

Well said, finally a good report on this stuff

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.

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