Print marketing in an economic downturn

January 21, 2009

The last couple of days I have gone through the “Do's and Don'ts” of blogging as a solid marketing tool. How does it translate into money? That is simple. The more people that see your product, the more people that will buy from you. You cannot rely solely on your website for repeat sales. Eventually, you will need to approach the customer directly whether that be by e-mail or in print.

Direct contact through e-mail or print will bring customers back to your site, and sales department, on a more consistent basis. New customers must be turned into a customer base as quickly as possible. Contact is needed, and that contact can not always be bland and generic. You will have to create a campaign that is directed towards them. You do not have to address them by name, but you should make them feel like you are talking to them personally.

Offer something that they need. Try to address “needs” instead of “wants.” In the current economy people are only buying what they consider the basics to continue doing business. New software could be out the door, but “upgrades” are going to fly off the shelf. That sort of thinking drives sales in down times.

Have you noticed a decline in sales recently? What have you done to turn it around? What would you do differently if you could try again?


Jerry's picture

About Jerry Brisinger

I am the Marketing Director of a small media development company. We deal with hardware,software, and hard goods. As part owner of that company, I am able to see many of the true inner workings of the decision making process. Over my years in the marketing field I have striven to show simplify people's way of thinking on the subject. Many executives and small business owners try to over complicate the entire idea. They are wrong. In my posts I hope to show you what it is that I mean.

Anonymous's picture
January 07, 2016 03:21 am #

Haha ^^ nice, is there a section to follow the RSS feed

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