7 elements of effective cover letter writing for graphic designers

July 9, 2009

Are you in the midst of a job hunt? Don’t forget the importance of an outstanding cover letter. Here are a few points to consider:

  • Appearance. Keep your cover letter clean and concise. It should have a similar look as your resume. Use the same kind of high-quality paper. Also, in my opinion, it shouldn’t be longer than one page.
  • The addressee. It is always a good idea to target your resume to the person who will actually be reading it. Writing “To whom it may concern” just doesn’t cut it. Call the company and find out who you should address the letter to. Make sure to ask for the correct spelling.
  • The opening. Make sure to state the title or position you are interested in and how you heard of the job.
  • Keep it simple and direct. Keep your writing to the point. State your qualifications and make sure to point out the benefits you would bring to the table. Directly address their job requirements listed in the job description. Draw attention to your strengths. Remember your potential boss may be reading hundreds of cover letters so cut the fluff, and don’t forget to sign it.
  • Focus on the company. Make sure to focus your letter on the company’s needs. Remember they want to know what you can do for them, not what you want them to do for you.
  • Grammar and spelling. Proofread. Proofread. Proofread. All it takes is one grammar misstep or spelling error to land your hopes in the garbage can despite your qualifications.
  • Be honest. Don’t lie or exaggerate in your letter. If you misrepresent yourself, you will more than likely be found out.

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