I decided to write this article because lately I’ve gotten several requests for writing copy for various materials such as brochures, flyers, taglines, etc. I’ve always followed my own personal rule of no proofreading and no text creation.
I figured it wasn’t my job, and I didn’t want to be held liable for typos or text revisions. But I soon realized that I was loosing money and turning away from a profitable service. Now, if you’re like me and you’re a designer that doesn’t like to write copy, this would be the perfect time for collaboration! Find a writer that is great at business writing. A friend of mine is great with press releases, business plans, etc., so I recommended her to a client of mine right off the top of my head. Before I knew it, I was sending client after client to her. Now, when a new client of hers comes along, she refers me for artwork, and we’ve both started to earn quite a bit of business off each other. If you’re not like me, and you’re a designer that likes to write, here is a way to add another dimension to your business: Ask your clients up front if they need copywriting services. Make sure to have samples on hand to show them from previous experience (if you don’t have any previous experience, make up some copy that would be used for a company as examples). Also, don’t forget to figure out a pricing structure for your extra services. You could even clean up by charging extra for proofreading and typesetting depending upon the job. What do you think? Are you a graphic design who writes copy, or do you refer your clients to a copywriter?