Autumn Marketing Tips for Your Business

November 3, 2009

Fall feels like it just got here, yet if you don’t take advantage of the season as soon as possible, you’ll seem left behind when all the wintry holiday stuff comes out just after Thanksgiving. Now is your opportunity to appear timely by incorporating autumn themes into your print marketing materials.

Those themes – including multicolored leaves, fireplaces, and shades of yellow, orange and brown – bring a sense of comfort and nostalgia to a lot of people, so use that to your advantage with your customers. Build a marketing campaign that creates a tone of familiarity between your customers and your business.

Promotions are always a good way to get noticed. People love getting something for free or for a bargain. So here are a couple of promotional ideas: Have a sale: Play off a “fall into savings” theme; or “leaves are falling, and so are our prices.” Get it? It can be corny, just so long as it grabs people’s attention. In addition, hold a contest. Ask your customers to submit their favorite fall recipes. This can even be done through your website, and ask readers to vote for their favorite. Industrious businesses could then have the recipes made into a book and then distribute that to customers. This is a marketing item that lasts and lasts! Another form of promotion that is both a sale and a contest, in addition to being interactive, is handing out sheets of paper with a leaf outline and instructing your customers to return with it decorated – by themselves or by children. When they bring in the decorated leaf, give them a 10 percent discount and then decorate your store with the leaves. In a month or so, award a prize to the best leaves in the adult and children’s categories – make the prize a discount to your shop. This type of promotion works on several levels: recognition, reputation and repeat customer. Advertise for your sale and contest with posters, flyers and postcards distributed to your customers. Decorate those materials with leaves and other fall-related items. Abduzeedo has a free set of high-resolution brushes intended for autumn graphic design projects. Don’t forget to advertise for your promotions online as well. Update your website’s homepage with fall accents. For inspiration, check out RNEL dotNET’s list of autumn-themed Photoshop tutorials that include how to create leaves (as seen in this post), autumn glows and trees. Also be sure to include your promotions in your e-newsletter.

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About Jennifer Moline

Jennifer Moline writes for the PsPrint Blog as well as maintains its Twitter, Facebook, LinkedIn, Google Plus and Pinterest presences. She also guest-blogs for such notable graphic design blogs as Fuel Your Creativity and Inspiredology. She’s previously written about technology and small business for news websites, magazines and newspapers. In her off-hours, Jennifer can be found roughing it in the mountains or tucked away in a movie theater.

Anonymous's picture
January 07, 2016 03:21 am #

[...] into each and every story! Just lift a hot item and mold that to your needs, whether it’s the welcoming of autumn, the start of basketball season or the upcoming holiday shopping season. Incorporating those themes [...]

Anonymous's picture
January 07, 2016 03:21 am #

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.