Copywriting Basics: An Introduction

July 14, 2009

New copywriters may feel overpowered by all of the different mediums they are having to learn how to write.

It doesn't matter if you are searching for a job as an agency copywriter or a freelancer, there are five basic mediums you have to know how to write.


Print Ads

Make sure to learn about print advertising. Once you understand what makes these effective, you can move into flyers, newsletters, postcards, etc. Print ads make great additions to your portfolio.



You need to know how a brochure fits into the overall marketing scheme before you try to sit down and write one. You have to know if it is meant to stand alone or within a larger marketing campaign. Knowing the five types of brochures will start you on your way to writing an effective brochure.


Direct Mail

After you have begun to create brochures, you will want to tackle direct mail. It will expand on your knowledge base. Not every direct mail package is the same. Some may just be a sales letter or postcard, while others may be more indepth. Some agencies specialize in direct mail, so if you like direct mail then you have a niche.



Writing for television helps you learn how to write audio that match video. A 30 second t.v. script is an excellent copywriting experience. The writing has to end on time and match the video seamlessly. Now is a good time to learn how to write a radio commercial. Both can be used as part of your expanding portfolio



Learning how to write for websites is a standard requirement for any novice copywriter. Every company needs a website that has clear and concise copy. In steps you, the copywriter to save the day.

Website copy can be used in your portfolio, also.

These are just the five most basic forms of writing that a good copywriter needs to know. Advertising mediums take all shapes and sizes. Master them all and you will master your future.


Jerry's picture

About Jerry Brisinger

I am the Marketing Director of a small media development company. We deal with hardware,software, and hard goods. As part owner of that company, I am able to see many of the true inner workings of the decision making process. Over my years in the marketing field I have striven to show simplify people's way of thinking on the subject. Many executives and small business owners try to over complicate the entire idea. They are wrong. In my posts I hope to show you what it is that I mean.

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