Proportion refers to the relative size and scale of the various elements in a graphic design. It is the relationship between objects, or parts, of a whole.
Our most universal standard of measurement is the human body; that is, our experience of living in our own bodies. We judge the appropriateness of size of objects by that measure. Differing proportions within a composition can relate to different kinds of balance, and can help establish visual weight and depth. Proportion involves the relationship of size between objects. Proportion is also relative sizes of surface areas of different colors in a room. The proportion of color areas such as on a wall of a living room may be chosen to be visually pleasing. Proportion also depends on functionality of object.
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