Don’t downsize your ads

June 16, 2009

In the world of print ads size does matter. Not just size, but staying the same size with your ads. Having to down-size your print ads has a lot to say about your company.

Always increase the size of your display print ads, never decrease them. Reverting to a smaller size gives prospects and clients the impression that you are having to cut back. It's better to run a smaller ad consistently until you can afford to run a larger ad (for at least six months).

In this economy if you do anything that says you are cutting back, it says, “We are scared that we are going to collapse.” Fear is rampant among customers. Although it is settling down somewhat, you must continue to look strong for your customer base.

Have you recently changed you print ads and seen a negative response?

Jerry's picture

About Jerry Brisinger

I am the Marketing Director of a small media development company. We deal with hardware,software, and hard goods. As part owner of that company, I am able to see many of the true inner workings of the decision making process. Over my years in the marketing field I have striven to show simplify people's way of thinking on the subject. Many executives and small business owners try to over complicate the entire idea. They are wrong. In my posts I hope to show you what it is that I mean.

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.