In the world of print ads size does matter. Not just size, but staying the same size with your ads. Having to down-size your print ads has a lot to say about your company.
Always increase the size of your display print ads, never decrease them. Reverting to a smaller size gives prospects and clients the impression that you are having to cut back. It's better to run a smaller ad consistently until you can afford to run a larger ad (for at least six months).
In this economy if you do anything that says you are cutting back, it says, “We are scared that we are going to collapse.” Fear is rampant among customers. Although it is settling down somewhat, you must continue to look strong for your customer base.
Have you recently changed you print ads and seen a negative response?