Effective brainstorming tactics

August 5, 2009

brainstormThe best way to get any idea off the ground is to gather a group of people involved in your project and brainstorm. Brainstorming is simply a spontaneous group discussion to produce ideas and ways of solving problems.

It’s important to start with someone being a moderator. Even though everyone should participate, there should be someone that keeps the ideas on track and makes sure that each area that needs to be touched on gets an adequate amount of brainstorming time. The first stage of brainstorming is very abstract. It is the “what” of your project. The most important thing to remember about this stage is that no idea is off limits. Brainstorming is best done when every single idea that pops into your mind is written down. Factors such as budget, time, labor, availability, etc. should not even be considered in the first stage of brainstorming. Whatever can be thought of that is relevant to promoting, continuing, or advancing your project should be allowed on the table. The second stage of brainstorming is the “how”. Now that you’ve figured out “what” you could possibly do, your “how” stage will narrow down your options according to what is feasible for your budget, manpower, time, target audience etc. An important part of brainstorming is to know how to convey your ideas to your brainstorming group. Make sure that all ideas are recorded as they are given. You’d hate go through all of that time and effort and not have written down some of those great ideas that you’ve come up with. What are some of your brainstorming tactics?

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