How to get clients by offering a package deal

Valerie
September 14, 2009

presentI always say that freelance graphic artists should get paid what they’re worth no matter what cheap clients may think.

Of course, there is nothing wrong with offering a package deal that will benefit both you and your clients. If you have a client that will require more than two services, consider creating a package that will bundle these services together at one flat discounted rate. The client will see the benefit of saving money, and you can receive even more money than you would with one service at regular price. Consider some of these types of packages: Branding package (basic) – Logo, business card and letterhead Branding package (premium) – Logo, business card, letterhead, envelope, brochure and website splash page Advertising package (basic) – Brochure, flyer and newspaper ad Advertising package (premium) – Brochure, flyer, newspaper ad, magazine ad and web banner

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