How to get clients by offering a package deal

September 14, 2009

presentI always say that freelance graphic artists should get paid what they’re worth no matter what cheap clients may think.

Of course, there is nothing wrong with offering a package deal that will benefit both you and your clients. If you have a client that will require more than two services, consider creating a package that will bundle these services together at one flat discounted rate. The client will see the benefit of saving money, and you can receive even more money than you would with one service at regular price. Consider some of these types of packages: Branding package (basic) – Logo, business card and letterhead Branding package (premium) – Logo, business card, letterhead, envelope, brochure and website splash page Advertising package (basic) – Brochure, flyer and newspaper ad Advertising package (premium) – Brochure, flyer, newspaper ad, magazine ad and web banner

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.