Invitations On A Budget

November 8, 2009

Piggy_PalzParty invitations are the host's first chance to make a good impression. Invitations can set the tone for an event weeks in advance. If you are looking for invitations that will make a lasting impression on your guests, but not your wallet, try some of these cost-saving tips for invitation design and printing.

1. Keep it classic To make your invitation pop without spending a ton of money on fancy foil stamping or embossing, stick to a black-and-white palette or use black, white and one other accent color. A generous use of white space around the text and images will keep the invite looking elegant and refined. Converting illustrations, graphic design elements and photographs into black and white will add to the sophisticated look and feel. 2. Pare down production These first two ideas can lower production costs, but involve some do-it-yourself post-production work. First, you can choose to leave the inside of your invitations blank and handwrite the party details inside. If you leave the inside blank, then select a design that will look good with a handwritten interior. A craft-like or natural design will work better with handwriting than a modern, sleek design. Also, do not select a handwritten font for the outside of the invite, it will just clash with the real handwriting inside. Another idea is to have the invitations scored and shipped to you flat, then you can fold them yourself and save some extra cash. Additionally, selecting the smallest trim-size and least expensive paper stock can add up to substantial savings. 3. Focus on the font You may want to go low budget on printing, paper or trim size, but you can still create an amazing invitation by investing in the perfect font. Purchasing a font is a low, one-time cost and not a cost-per-piece item and sometimes you can even find the perfect font as a free download. If you are hosting a baby shower, one idea would be to find an eye-catching, 1950s retro font and pair it with a classic image of a stork or even an umbrella (a little bit of a silly pun). If you are hosting a children's party, try a futuristic font, an animal or nature-inspired font or something really playful that relates to the party's theme.

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.