Marketing Your Business With Calendars

November 11, 2009

One of my favorite holiday traditions is a night-before-Thanksgiving dinner at a beloved Chinese restaurant with a big ol’ group of friends. Not only is it a welcome break from preparing a huge meal for the next day, but it’s also when I pick up my calendar for the upcoming year. For the past five years, I’ve counted on Sunflower Garden to provide me with an attractive, complimentary calendar to hang beside my landline telephone. I refer to it regularly, and because of its prominence, I’m reminded of Chinese food, and the restaurant is brought to the front of my mind. That recognition factor is the beauty of marketing your business through a calendar. Businesses handing out free calendars to their customers is a long-standing tradition. Loyal clients come to expect the calendar year after year, and new ones are just excited to get something for free. A calendar makes for good marketing because it is displayed year-round, usually in an eye-catching, high-traffic manner – in a kitchen, on a desk or near a telephone. Creating a calendar is pretty simple – templates are readily available. So all you really need to do is select your images for each month. Be sure your contact information is visible on every page, including your website and phone number! You can even add value to the calendar by including stickers and coupons. Random fact: According to Wikipedia, the sale of physical calendars is restricted in some countries and given as a monopoly to universities and national academies – just another reason to take advantage of your freedom to create your own!

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About Jennifer Moline

Jennifer Moline writes for the PsPrint Blog as well as maintains its Twitter, Facebook, LinkedIn, Google Plus and Pinterest presences. She also guest-blogs for such notable graphic design blogs as Fuel Your Creativity and Inspiredology. She’s previously written about technology and small business for news websites, magazines and newspapers. In her off-hours, Jennifer can be found roughing it in the mountains or tucked away in a movie theater.

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January 07, 2016 03:21 am #

[...] costs. In addition to dispensing them to your employees, hand them out to clients and customers. Calendars are the perfect marketing tool since they remind people of your business every single [...]

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.