Plan for your calendar printing

Jerry
December 9, 2009

Calendar printing can be one of the biggest projects that you have for the year. You will want to get all of the right designs for each month while creating an all encompassing, yet pleasing and functional document. Here are a few tips to help you as you plan your calendar and all of the things that you will want to include in it.

Planning

Planning can not be overstressed when thinking about your calendar printing project. Sure, you want to include the days of the week and each month, but what else is important to you? Do you want to highlight certain days that are of importance to you only? If you run a business are you going to hand these calendars out to your customers? All of these things need to be considered before you even lay out the first page. Special offers can be made at the bottom of each page if you are handing these calendars out to customers. You would not want to pass up a marketing opportunity like this. People will be looking at each page for 30 or 31 days in a row. Make the most of it.

Make it interesting

Whether you are looking in to calendar printing as a marketing tool or just as a way to keep in touch with your extended family, making it interesting to its recipients is very important. A business will want to market special offers as well as try to clearly define its business goals and beliefs. As an individual, you will want everyone to know your goals with this calendar, also. Is it a chance to show off your kids or old memories, or both? Your old photos can be used for the pages, or you could use some of the childrens' old drawings.

Whatever your ultimate goal is with your calendar printing project, you should leave it to a specialist. They can help you through the process of picking the right paper stock, type of printing (digital vs. offset), calendar size and the type of binding that would work best for you. Happy printing.

Jerry's picture

About Jerry Brisinger

I am the Marketing Director of a small media development company. We deal with hardware,software, and hard goods. As part owner of that company, I am able to see many of the true inner workings of the decision making process. Over my years in the marketing field I have striven to show simplify people's way of thinking on the subject. Many executives and small business owners try to over complicate the entire idea. They are wrong. In my posts I hope to show you what it is that I mean.

Anonymous's picture
January 07, 2016 03:21 am #

[...] link: A few tips for calendar printing This entry was posted on 星期四, 十二月 10th, 2009 at 7:00 上午 and is filed under [...]

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