Postcard printing: A marketing must

December 17, 2009

Postcard printing is a necessary part of any marketing campaign. Postcards themselves offer a great return on investment as well as being a versatile marketing tool. Any marketing message can be placed on a postcard and mailed to a very targeted list of recipients at your convenience. Postcards are an accepted marketing tool, but how can you make yours stand out from the rest that a potential customer receives on a weekly basis?

To help your postcards get more attention you should use better print materials, including 100 percent recycled stock. You can be a green company while impressing your customers. Sales decisions are emotional and logical. The overall feeling of your postcard does as much for the final sale as your design. Using the right copy and fonts can do as much as your postcards printing. In order to find the right marketing message and the proper fonts for your postcards, you may want to hire a professional graphic designer and a copywriter. The cost may seem a little out of line at first, but the increase in your sales conversions will more than make up for it. Postcards are small, but you still need to highlight the benefits of your product and get your call to action clearly expressed. It really is a lot to squeeze into a small piece of marketing material. The secret is to make sure your offer is valuable to your customers: give something away for free, offer an extended service or warranty, or develop a discount program. Follow up with a commanding call to action to motivate a buy response. Postcards printing can be a very tricky aspect to your marketing campaign. There are many things to consider, but if you follow the tips in this post you will find yourself faced with a higher return on investment and sales conversion rate. Not a bad duo to have to face, are they?

Jerry's picture

About Jerry Brisinger

I am the Marketing Director of a small media development company. We deal with hardware,software, and hard goods. As part owner of that company, I am able to see many of the true inner workings of the decision making process. Over my years in the marketing field I have striven to show simplify people's way of thinking on the subject. Many executives and small business owners try to over complicate the entire idea. They are wrong. In my posts I hope to show you what it is that I mean.

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What is the PsPrint Blog??

The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.