Printing is a four letter word

Jerry
September 3, 2009

How would you describe the whole printing process? Stop yourself; there might be little children in the area. In general, the entire process from set up to finished product is a pain if you are dealing with the wrong company. Product cut is wrong, misspellings, wrong color on brochures, etc. What can you do about it? Change companies? Usually that is the knee-jerk reaction, but does it really solve anything?

I have discovered two things: Everyone offers the same products, but no one's products are the same. Printing services are universal. Brick-and-mortar or online printers know what their customers need and offer to fill that need. The trick is in actually doing it. Everybody offers the same products as far as material and services, but nobody seems to do it the same. Personal contact is actually rare in online printing. If you have a problem, you have to send an e-mail that may get answered in a few days. Don't bother complaining about a botched order, you will be lucky to get your money back. Sure, I had some lousy experiences. The budget was small. I tried overseas. A couple of times like that and my budget increased. Most people get their first impression of your company through the printed material that you send them. That impression is more important than getting a cheap deal. Nothing says unprofessional like misspellings or poorly edited material. Don't go cheap for any reason. Allocate your budget appropriately so that you can wow them with the print and increase your sales ratio. Have you had a bad experience with a printer? How about relating it to the readers of this blog?

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About Jerry Brisinger

I am the Marketing Director of a small media development company. We deal with hardware,software, and hard goods. As part owner of that company, I am able to see many of the true inner workings of the decision making process. Over my years in the marketing field I have striven to show simplify people's way of thinking on the subject. Many executives and small business owners try to over complicate the entire idea. They are wrong. In my posts I hope to show you what it is that I mean.

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.

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