How to Use QR Codes to Generate Business

Jennifer
April 4, 2011

While attending the Web 2.0 Expo last week, I noticed QR codes gracing business cards, flyers and other promotional materials. What's a QR code, you ask? They're these square, black-and-white, bitmapped-looking barcodes:

qrcode

Though they've been around since 1994, QR codes first came to my attention last year when Entertainment Weekly magazine released its summer movie issue. The articles and advertisements had different QR codes for the films, and you could use your smartphone to tag the codes to see trailers and specific content. It was clever marketing -- and it was new to me.

At the Web 2.0 Expo, I chatted with PsPrint customer Isis, whose business card for its TECHSex USA project features a QR code that, when tagged, brings you to a white paper about youth sexuality and reproductive health in this digital age. The QR code does double duty since it's eye catching but also lets you avoid having to type in a long URL printed on the business card. If you're like me, you constantly mistype and eventually give up.

That business card got me thinking: Graphic designers and other creative professionals could include a QR code for their online portfolios on their business cards, websites, postcards and other promotional materials. QR code generators are easy to use and are free. Using a QR code in your marketing makes it look like you keep up with technology while also makes it easy for potential customers to access your portfolio, resume or blog.

Have you used QR codes? Are they a passing fad in the United States, or will they gain the popularity they already have in other countries?

Oh, and did you tag the QR code in this post?

Jennifer's picture

About Jennifer Moline

Jennifer Moline writes for the PsPrint Blog as well as maintains its Twitter, Facebook, LinkedIn, Google Plus and Pinterest presences. She also guest-blogs for such notable graphic design blogs as Fuel Your Creativity and Inspiredology. She’s previously written about technology and small business for news websites, magazines and newspapers. In her off-hours, Jennifer can be found roughing it in the mountains or tucked away in a movie theater.

Anonymous's picture
January 07, 2016 03:22 am #

We've explored them for adding to our advertisements and property flyers to take users to the property web sites.

Anonymous's picture
January 07, 2016 03:22 am #

We are definitely embracing them. Everyone and everything is mobile now, and what better way to give access to content on mobile instantly? Talk about one-click User Interface! One interesting thing is that many QR Codes use proprietary readers, so one reader usually can't read all codes. We've decided to use one particular proprietary code generator, Microsoft Tag. http://tag.microsoft.com Not only can you add your own graphic to the code itself (our graphic designers love this), but they offer a pretty good dashboard, which offers use analytics, including a Heat Map which shows you precisely where a particular code was scanned. I predict we will see a LOT of these in the future. A lot. :D

Jennifer's picture
Jennifer January 07, 2016 03:22 am #

I had no idea about being unable to scan all codes with one reader -- d'oh! Microsoft Tag sounds awesome -- I love the idea of being able to customize the graphic.

Anonymous's picture
January 07, 2016 03:22 am #

You can be creative and experiment on the designs or you could be on the safe side and stick to traditional-looking business cards. It pretty much depends on the age group or professional field that you intend to hand out your business cards to.

Anonymous's picture
January 07, 2016 03:22 am #

I do agree with all the ideas you have offered on your post. They're very convincing and will certainly work. Nonetheless, the posts are very brief for starters. Could you please extend them a bit from next time? Thank you for the post.

Anonymous's picture
January 07, 2016 03:22 am #

[...] all, posters, banners, and flyers go hand-in-hand with mobile marketing technology.  Ideas include QR codes that fuel email and social media sign-ups, AR codes that allow you to engage customers on-the-spot, [...]

Anonymous's picture
January 07, 2016 03:22 am #

[...] (send a postcard or sales letter asking customers to go online to see your video, or include a QR code on flyers and posters that links directly to a mobile version).  Let’s take a look at seven of [...]

Anonymous's picture
January 07, 2016 03:22 am #

[...] the next step by engaging customers with interactive media.  QR codes let customers use their mobile devices to connect to your social networks, website, email, poll, [...]

Anonymous's picture
January 07, 2016 03:22 am #

[...] you haven’t done so yet, develop a QR Code or Augmented Reality campaign in which customers can point their mobile devices at posters, [...]

Anonymous's picture
January 07, 2016 03:22 am #

[...] QR codes can take customers right to your online shopping cart to help them make purchases without ever leaving their seats. Augmented reality features can make it easy for you to offer more product details, including interactive apps and videos that fully explain your product benefits and instantly create desire. [...]

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