Quality is king

Jerry
July 31, 2009

As a freelancer writer and marketing guru(self proclaimed) I have faced the every depressing feeling of being overwhelmed with work. You know, you turn on the computer and 30+ emails, sales notices, and people with questions or revision requests. These are all money to be had, but how do you make time to get to them all?

As you fall farther and farther behind, you start to feel the urge to slack in the quality department. Maybe rush through the proofreading, maybe only research from one source. In truth, what good will it do you? You might get away with it on occasion, but in general people want quality copy. Content is still king on the internet and people want theirs to be good. I charge more than other people do, so what I write needs to earn that money. How would you like it if you sent your brochures or business cards out to the printer and got back a sloppy job that you could tell had been rushed? It would go right back for a reprint wouldn't it. So, did the printer save time in the long run? No, he actually doubled his time on the project thereby lowering his profit Quality is king in any industry. Spec out jobs with a little fluff time to insure that you are able to get them done with quality in mind. What do you think?

Jerry's picture

About Jerry Brisinger

I am the Marketing Director of a small media development company. We deal with hardware,software, and hard goods. As part owner of that company, I am able to see many of the true inner workings of the decision making process. Over my years in the marketing field I have striven to show simplify people's way of thinking on the subject. Many executives and small business owners try to over complicate the entire idea. They are wrong. In my posts I hope to show you what it is that I mean.

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