Social media has become an area of interest to many companies. The power of MySpace and Facebook is evident through their sheer popularity and appeal across many demographics. The proliferation of this type of site indicates that this is not a passing fad. Can your company take advantage of this trend or is it a waste of time?
I wanted to try these sites out. I used a small website, http://www.cornholegameinfo.com, as a guinea pig. The site was ranked on the 20th page of Google and the 18th on Yahoo!. (Please remember that all of these names are trademarked, etc. I am not endorsing any of them or trying to sell anything here.) Anyway, with the permission and cooperation of the site owners, I set up several social media accounts and gave a shout out to the site. Through their server I was able to track incoming searches from those social media sites. Much to everyone's enjoyment, the amount of traffic increased within 12 hours. The traffic numbers ebbed and flowed in direct correlation with a new post about the site. I would post at noon on Monday, and traffic would increase for Monday and Tuesday and ebb throughout the rest of the week. The results were consistent for several weeks. I also found that this was only true for some of the social media sites, while others were much less apt to turn into new traffic.
I wouldn't bet the whole marketing budget on this strategy, but it seems to make a great addition to the old stand-bys of print and direct contact. Have you had any similar experiences with social media? Maybe you have had the opposite happen to you? Either way, I would like to hear about the results of your experiments with social media outlets.