Sticker Business Cards?

February 18, 2010

What happens when you combine adhesive and contact information? You get a business card that can be seen anywhere in the city at anytime!

A sticker promotion is a great way to get your business name out there and attract passers-by. The recipe is simple: Create an eye-catching sticker design. Place your contact information on the sticker and a phrase or something specific on your sticker that people must remember when they contact you. Make sure that the design is something that will grab someone’s attention as they walk by, not blend into the background. Have a bulk amount of stickers printed and hop into your car. Go around town sticking your “business cards” everywhere that stickers are allowed. Find unique places where people often stand such as bus stations, car washes, waiting rooms, etc. Make sure that you don’t stick them anywhere it would be considered vandalizing. Track those who call in with the catchy information on the sticker. For example, your sticker could say, “Give us a call and mention the word AESTHETIC for 20% off of your next design”. Make sure to ask them where they saw the sticker, so you can document your high-traffic areas. This is a great way to get your name out into the public and reach people without even having to see them first. Good luck!

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.