The importance of marketing material

November 3, 2009

Marketing material can take the form of any number of objects: postcards, business cards and tri-fold brochures. Each of these is important for a different reason, but must be used as a whole in order to become an effective marketing campaign. Postcards These little pieces of marketing material are very frequently overlooked. Postcards are probably the most cost effective way to reach any target market you can imagine. The return on investment (ROI) is extraordinary.

For less than 20 cents per piece you can expect a ROI of at least 4 percent. Business cards People sling these pieces of marketing material around like they were a dime a dozen and they usually are, but that is not the point. Business cards can help to keep your brand in front of a customer longer than you might think. Branding is the best way to develop more customers. Name recognition and brand repetition causes an increase in sales and is the whole point of marketing in the first place. Tri-Fold Brochures As a marketing material, tri-fold brochures are a little slower working than postcards and business cards. On the other hand, they are less apt to be sent into File 13. If designed properly, a tri-fold brochure can explain all of the features of your product, its points of interest when compared to another product, and give a call to action that will incite your potential customer to buy immediately. Postcards, business cards and tri-fold brochures can be used as part of a complete marketing campaign. Reaching your potential customers is am important step in converting sales to the point of increasing profits. While these are only three parts of an overall plan, they are very integral. What do you think are the three most important parts of a marketing campaign?

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About Jerry Brisinger

I am the Marketing Director of a small media development company. We deal with hardware,software, and hard goods. As part owner of that company, I am able to see many of the true inner workings of the decision making process. Over my years in the marketing field I have striven to show simplify people's way of thinking on the subject. Many executives and small business owners try to over complicate the entire idea. They are wrong. In my posts I hope to show you what it is that I mean.

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.