Tips for choosing a quality brochure template

Jerry
June 8, 2009

Brochures come in many forms — postcards, tri-fold brochures, flyers, etc. — but there are a few tips that need to be followed when you are looking for a template to guide you through the creation process.

A brochure can be a double-edged sword. If it is created effectively it will promote your company, help with marketing and sales and assist in the branding of your company's name. If it is poorly constructed it will be considered trash and tarnish your company's reputation.

If you decide to purchase a brochure template online, do not buy the first flashy one you see. Go through every single template that you can. Look for three things: originality, quality and cost effectiveness. Once you have found a brochure template that meets those qualifications, you will need to follow these tips to make sure you have a successful brochure campaign:

Overall design and graphics

Symmetrical design is considered the best, but other design formations can be used if you are careful. The quality of graphics says a lot about your company. Use images that are at least 300 dpi. Also, use images that are pleasing to the eye and not a stark contrast to the rest of the brochure. Use curved or complex shapes to show an overall mastery of the design technique.

Color scheme

Colors talk to potential customers. They set moods. They tell a story about your company's ability to design a print campaign. Use pleasing and happy colors that will influence your clients’ moods.

Format

You only want to by a brochure template once, so make sure it comes in different formats; otherwise you will have to buy a software package to be able to edit and customize it for different campaigns.

Look for .psd, .cdr, .pmd, .ai, .pdf, and .eps.

Customer service

There’s a difference between customer service and quality customer service. We all know the difference between the two. Look for reviews of the company. Since there can be editing and downloading issues, make sure there is quality customer service available to you during your business hours.

Most template providers do not print your materials as well. You are better off looking for a company that offers both. Make sure that the printing company is highly reputable and your print campaigns will be successful every time.

Can you think of any other tips to follow when you are looking for or using a brochure template?

 

Jerry's picture

About Jerry Brisinger

I am the Marketing Director of a small media development company. We deal with hardware,software, and hard goods. As part owner of that company, I am able to see many of the true inner workings of the decision making process. Over my years in the marketing field I have striven to show simplify people's way of thinking on the subject. Many executives and small business owners try to over complicate the entire idea. They are wrong. In my posts I hope to show you what it is that I mean.

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.