Unique Christmas Card Ideas

December 1, 2009

When the holiday season comes around, clients and friends expect a more personal touch than just a text message or an e-mail message saying "happy holidays." If you think about it, the holidays are like a marketing "freebie" where it's expected that you will reach out to the important people in your client-base and personal life.

Smart business owners will take advantage of this opportunity and craft a custom Christmas, Hanukkah or holiday card that shows clients and friends alike how valued they are. For Christmas and holiday cards that stand out check out these two ideas below: A Christmas postcard A postcard can be a hip, casual way to share holiday greetings. Less formal than its holiday card cousin, the postcard delivers a quicker impression and is great for showcasing humorous messages and thought-provoking images. Sending a standard sized postcard (6-inch by 4.25-inch) means you'll only have to spend 28 cents per piece, much less than first-class mail. To keep the design fresh, try using mostly black and white or grayscale in your design and highlighting just two colors, such as green and red for a Christmas message or blue and white for a Hanukkah card. Postcards are also great vehicles for antique or vintage-style images. For inspiration search Google images for "1950s Christmas advertisements." Custom Christmas cards Make a traditional greeting card plus envelope stand out by using special printing techniques such as die cuts and foil stamping. Die cuts are like cookie-cutter shapes that you can select from pre-made dies or create from scratch yourself. Trim the entire outside edge of your card so that it looks like a star, a Christmas tree or a present. Or you could use the die to cut out a shape in the front of the card and let the design from the inside peek through a bit. Foil stamping, or adding a thin layer of metallic paper to your design, is perfect for the holidays. You can make stars, snow, light, candles, halos and all kinds of Christmas and Hanukkah-themed objects really shine with a foil stamp treatment.

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.