I have read thousands of pages from hundreds of business experts, all trying to tell the world what the most important business tools are. A good CRM, customer feedback, print campaigns, etc. Are they right? I don't think so. I think you are born with your greatest business tool: your voice.
Am I crazy? Maybe, but just hear me out. What can you do with your voice? Convey your readiness to do what the customer needs. The simple questions, “What can I do for you?” and “How can I help?” have been known to do wonders for a customers’ faith and trust in your company. Faith and trust create sales and return customers faster than anything else you can do.
Do you think that another business tool is more important?