What can print do for you?

Jerry
December 4, 2008

My business is not what you would call traditional. I sell in all 50 states. Nothing new there, but my product is individualized for each group based on their geographical location. The product varies from county to county inside of a state. Since the product varies, the sales material must also. I have to know that when I order brochures and sales materials that they will be done correctly and delivered on time.

One great aspect of online printing is that I can be in Tennessee, have a meeting in Nevada the next day, and know that the material I need will be delivered to the hotel I am staying at and be correct and ready to go when I am. A few days heads up and everything is ready. I tried that with a brick and mortar location. That was a disaster with a capitol D. Material wasn't shipped, mailed to the wrong address or printed incorrectly. I even tried some of the bargain online printers. Yeah, they were a bargain all right. What a waste of time. You don't understand the peace of mind that a reliable company offers until you suffer the results of an unreliable one.

The only universal truth in online printing is that you have to research the company and be able to trust the one you work with.

 

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About Jerry Brisinger

I am the Marketing Director of a small media development company. We deal with hardware,software, and hard goods. As part owner of that company, I am able to see many of the true inner workings of the decision making process. Over my years in the marketing field I have striven to show simplify people's way of thinking on the subject. Many executives and small business owners try to over complicate the entire idea. They are wrong. In my posts I hope to show you what it is that I mean.

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.