Blocked up: Dealing with writers block

February 25, 2009

I sat down today and suddenly discovered that there wasn't a thought in my head. I figured a cup of coffee would help. Nope. Maybe a shower. Didn't do it either. What in the world is the matter with me. I just spent an hour talking with the guy two houses down about football, but I can't sit down and write a few paragraphs.


Writers block has gotten us all from time to time. How do you describe a new product? How do you present the same products in a new, fresh manner while keeping the products integrity? Sometimes your print materials will reflect that lack of fluent thinking. Thankfully, someone else has the chance to look your stuff over before it goes to the printer. Your writers block could turn into customer block, as in it blocks customers from buying your products. The next time your editor goes through more red ink pens than you have printer cartridges, feel lucky that he was there to keep you from shooting the company in the foot.


What process do you use to evaluate print copy before it goes out the door?

Jerry's picture

About Jerry Brisinger

I am the Marketing Director of a small media development company. We deal with hardware,software, and hard goods. As part owner of that company, I am able to see many of the true inner workings of the decision making process. Over my years in the marketing field I have striven to show simplify people's way of thinking on the subject. Many executives and small business owners try to over complicate the entire idea. They are wrong. In my posts I hope to show you what it is that I mean.

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.