Author Archive | Jerry

The essentials of website presentation (part two)

In my last post I introduced the four elements of website presentation. Now, I will go more in depth to show you what I mean. …

The essentials of website presentation (part one)

I am a marketing guy. So, why is a marketing guy tackling website presentation? Well, how am I supposed to market a company that looks …

Subcontracting

Subcontracting is like a dirty word to a lot of people. They have had experiences that have left a bad taste in their mouths. I …

Quality is king

As a freelancer writer and marketing guru(self proclaimed) I have faced the every depressing feeling of being overwhelmed with work. You know, you turn on …

How to be a freelance lounger

Enjoy the sunset, too.

I want to start off by telling you what I mean by a lounger. I mean the guy sitting by the pool by noon sipping …

Stand up and testify

Testimonials are a vital tool for any business coming out with any print campaign. Brochures are not the same without at least one testimonial.…

Twitter as a business tool

twitter-logoCompanies are interested in Twitter because they know that conversation is a powerful and persuasive tool on the internet right now and Twitter is where …

Tweet Nothings

twitter-logoFor one reason or another Twitter has caught fire and gone mainstream. The main reason , I think, is the instant access to news as …

8 Tips For A User Friendly Website

You can put together the best website anyone has ever seen, but if it is not user friendly it will never be effective or convert …

Starting a home-based business

Starting your own business can be quite a headache. So many things need your immediate attention. …

How To Write An Effective Headline

What is the job of the headline? To get someones attention. A good headline pulls the readers attention farther down to the story itself. It …

Copywriting Basics: An Introduction

New copywriters may feel overpowered by all of the different mediums they are having to learn how to write.

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