Author Archive | Jerry

A direct-mail must

Probably the most important aspect of any direct-mail campaign is to make sure your postcard or brochure stands out and accurately represents your company. Not …

Where the print hits the pavement

newspapersYesterday I opened the newspaper to read about the latest bailout mess. AIG seems to be paying bonuses right and left. The members of Congress …

The evolution of the pamphlet

The pamphlet has been used to convey a quick message for centuries. Hawkers would distribute them to people on the street, companies have mailed them, …

More Eco-friendly Print News

I like to bring some eco-friendly print news to light from time to time. It might seem like a waste, so I thought I’d share …

A little laughter goes a long way in this recession

I was driving down the main street here in town yesterday, and I noticed a trend in the signs in the stores. They all referred

The 4 Ps of marketing

Most business school graduates recognize the four Ps, but there are a lot of small businesses out there that are not run by MBAs and …

Are we our own worst enemy?

Let me first acknowledge that I know the recession is real. I know people are losing their jobs, homes and life savings. I get that.…

Psychology and profit

Psychologists have gotten their degrees based on their study of why we buy. The art of marketing is a highly prized skill. Knowing how to …

3 recession proof marketing tools

With the current economy, businesses are looking for less expensive ways to keep their company’s name in front of customers. All out print onslaughts are

Blocked up: Dealing with writers block

I sat down today and suddenly discovered that there wasn’t a thought in my head. I figured a cup of coffee would help. Nope. Maybe …

How to make the most of your money

I have repeatedly said that you have to be prudent in these economic times, but have to continue to spend money on your printed advertising. …

Integration vs. economy: print or online marketing

All you have to do is read some of the headlines on the news websites and see that some of the marketing “gurus” are beginning …

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