3 Sticker Printing Ideas

Stickers aren’t just a hip way to promote a band. Stickers can be integral to marketing and branding for all kinds of businesses.

Here are three uber-practical reasons to print stickers to promote yours, or a client’s business.

1. Mailing labels
For freelancers and small businesses alike, mailing labels can make you look more polished and well-branded when sending invoices, package or correspondence to clients and colleagues. Adapt the logo and tagline from a company’s business cards, website or other promotional materials and create a simple sticker with the return address, logo and tagline. You may want to create two sizes, one 2-inch by 3.5-inch size for larger envelopes and packages and one 1-inch by 2-inch sized label for letters in No. 10 envelopes.

Mailing label designed by Studio Z and featured on their blog http://studiozmendocino.wordpress.com

2. Package design
Stickers are a great work-around for small business clients who want to have custom bags or other packaging, but can’t afford to print directly onto the packaging. My go-to resource for ordering plain packaging is Uline.com, where you can get boxes and bags in a variety of shapes and materials. When desigining the sticker to adorn packaging, just consider the color of the sticker (white or clear) and how it will look for example, on a brown kraft paper bag, a black polybag or on a corrugated cardboard box. You’ll also want to “test” a sticker on the material before ordering in bulk to make sure it sticks and it’s legible. This is also a great technique for wedding favors and other party or PR gift bags.

Wedding favor bag with sticker via stickermechic's store on Etsy.com.

3. Sticky to-do list
We all have different ways of keeping track of a to-do list. There are post-its, index cards and even the “sticky notes” that come in the Macintosh Operating system. The other day I found myself duct taping a piece of legal paper to the wall right next to my desk. It was easy to see at all times and didn’t get lost in the papers on my desk. I thought to myself, “Gee, I could really use blank to-do list stickers!” Create the bare bones of a to-do list on about a 4-inch by 4-inch white sticker. Put the name of your company, a URL and any contact information on the bottom of the sticker for marketing purposes. You can even make it humorous by filling in the first line with a funny task and crossing it out, or making the heading something like, “Too much to-do list.”

To-Do List image from a free donwload on the Daily Etsian- http://dailyetsian.blogspot.com

6 Responses to 3 Sticker Printing Ideas

  1. Thomasgalvin July 31, 2010 at 4:03 am #

    Wow! These are remarkable forms of stickers. These can help one to promote the business in a proficient and professional way.

  2. GiantQtip August 4, 2010 at 12:52 am #

    Cool ideas. I agree that having your designs printed on a sticker is a great way to check out just how good your colors when it is printed. This is on top of the convenience and the cost effectiveness involved when using stickers. I also have a great suggestion for you. One of my clients sold whimsical and novelty items, and using stickers, he was able to create a unique bag for each other by putting it at a different area, placing it upside down and even using it to seal the bags

  3. printing brochures sydney January 17, 2011 at 5:07 am #

    WOW….Great idea…It does really help to promote and popularize product and business very fast…

  4. printers london April 30, 2011 at 12:34 am #

    well great ideas from your printing collection.I love the mailing design that is much better than all.
    Great way to promote the brand.

  5. Sticker Printing January 6, 2012 at 12:16 am #

    By visiting this site, i saw a fresh and trendy look of sticker printing page layout!
    it capture my look. I like the purple color of their branding. :-)



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