To launch a successful e-mail marketing campaign you must reach the right targeted audience for your business. In order to do that you may have to do one of two things: Have a great customer tracking system in place or buy a targeted mailing list.
If you have a customer tracking system in place, you have the whole system licked. You have your customers’ needs at your fingertips and can target your e-mails and direct mailings towards those needs. Should that not be available to you then you might want to go with option no. 2.
Buying a targeted mailing list is not always the easiest thing to do. Most companies protect their lists. There are businesses out there that make their money selling names and products that they are interested in. Survey companies make a fortune doing this. On the off chance that you cannot find one, maybe you could use an online service that has a list and is willing to send your e-mails to that list. You will have to pay a premium for that service, so make sure it is worth it to you.
In the end, your business’ success or failure depends on your ability to get new customers and to maintain a customer base for repeat business. How do you or your company do that?