Size does matter …. when it comes to postcards

Knowing the size at which the cost of postage goes up on a postcard can make you a hero with your clients.
For a postcard to mail under the postcard rate (currently $.27 as of February 2009) it has to measure between 5 inches minimum and 6 inches maximum in width; 3.5 inches minimum and 4.25 inches maximum in height; and between .007-inch and .016-inch thick.

Business reply cards are a slightly different animal. You must first get a permit number, which allows the post office to charge for each business reply card (BRC) that is sent back to you as an inquiry. This way you are only charged for the ones sent rather than putting postage on all of the ones you send out. The guidelines for production of a BRC are very specific. The correct placement of the bar codes is critical; as is the placement of the address and “no postage necessary” information.

brcYou can find everything you need to know about designing direct mail online at the United States Postal Service site. They have a design guideline manual as well as help lines.


Have you used the guidelines from the United State Postal Service site? Did you find it easy to find and use? Let us know about your experience.


6 Responses to Size does matter …. when it comes to postcards

  1. Design and Print Tayside March 31, 2009 at 12:05 pm #

    I have read a few of your posts and they are all interesting and informative…keep up the good work.

  2. Lennis March 31, 2009 at 11:13 pm #

    Thank you for reading our blog. Is there any topic that you would like us to talk about? Your ideas are always welcome!

  3. Apepcreede April 10, 2009 at 1:10 pm #

    excellent site this nice to see you have what I am actually looking for here and this this post is exactly what I am interested in. I shall be pleased to become a regular visitor :)

  4. Vince Delmonte April 15, 2009 at 1:53 am #

    The topic is quite hot in the net right now. What do you pay attention to while choosing what to write about?

  5. Lennis April 15, 2009 at 9:42 pm #

    We appreciate your feedback. Are there other topics that you would like to read about? Your suggestion are welcome.

  6. Lennis April 15, 2009 at 9:46 pm #

    I write about issues that come up in the course of every day business or questions that students ask in class. That’s one of the great things about being a designer. Every day you learn something new. Thanks for your feedback!

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