After a recent round of computer problems I found myself in the Apple store purchasing a 30-inch monitor that I didn’t really want. I’ve got a 2½-year old Mac. A few months ago Apple changed the monitor connections to all their computers. This meant that I was not able to simply replace my 23-inch monitor with one off the shelf.
Author Archive | Lennis
When you arrive you are greeted by your customer service representative and are lead out to the noisy press floor. There, the pressman has already printed out the first few sheets of your press run. You are shown one, and you need to examine it for quality.
The great thing about today’s office color printers is that it is inexpensive to get printouts at any stage of the design process. As you get close the completion of your project it’s important to print out your project and mock it up to check for color quality and content, plus technical factors.
On your next project try this experiment. Try limiting yourself to only type. Yes, type for your headline and body copy, of course, but also for your image.
Digital images contain a certain number of pixels. The dimensions at which it will be printed define its resolution. Photoshop allows you to resize photos.
Resampling happens when you change the number of pixels in a digital image, changing the file’s resolution and, of course, its reproduction size. When an image is scaled, interpolation is used to create the color levels for the pixels in the ne
This is a story that I like to tell my first year students. It illustrates the importance of seemingly unimportant activities and how they can help you later in your career
New input equals new experiences. I’m always on the hunt for new experiences, new materials and new ideas to replenish the well. Recently I visited my local corrugated box manufacturer. Believe it or not, I had to ship a 70-pound child’s peddle tractor and needed a heavy duty box. The box manufacturer has a showroom — yep, a showroom
Are you in the midst of a job hunt? Don’t forget the importance of an outstanding cover letter. Here are a few points to consider:
Billboards present some unique challenges for designers. Even though the basic principles of good design apply, there are a few additional points to consider before setting out to create an outdoor billboard.
As we all know, designing a brochure can sometimes be like trying to hit the ducks with a poorly aimed toy gun as they file by on a mid-way carnival game. Moving targets are always harder to nail down. With a little planning up front, you can get a bull’s eye every time.
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