After a recent round of computer problems I found myself in the Apple store purchasing a 30-inch monitor that I didn’t really want. I’ve got a 2½-year old Mac.
Author Archive
You’ve OK’d the ink jet proof and said go to press. Now what?
After you approved the proof, the make-ready process started. Printing plates were burned from your file and mounted on the press.
The great thing about today’s office color printers is that it is inexpensive to get printouts at any stage of the design process.
On your next project try this experiment. Try limiting yourself to only type. Yes, type for your headline and body copy, of course, but also for your image.
Digital images contain a certain number of pixels. The dimensions at which it will be printed define its resolution. Photoshop allows you to resize photos.
This is a story that I like to tell my first year students. It illustrates the importance of seemingly unimportant activities and how they can help you later in your career.
New input equals new experiences. I’m always on the hunt for new experiences, new materials and new ideas to replenish the well. Recently I visited my local corrugated box manufacturer.
Are you in the midst of a job hunt? Don’t forget the importance of an outstanding cover letter. Here are a few points to consider:
There is a stretch of interstate that I always look forward to on the drive to my sister’s house. She lives in suburban Chicago. The trek is usually a pain because of road construction and toll booths.
As we all know, designing a brochure can sometimes be like trying to hit the ducks with a poorly aimed toy gun as they file by on a mid-way carnival game. Moving targets are always harder to nail down.
