After a recent round of computer problems I found myself in the Apple store purchasing a 30-inch monitor that I didn’t really want. I’ve got a 2½-year old Mac.
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You’ve OK’d the ink jet proof and said go to press. Now what?
After you approved the proof, the make-ready process started. Printing plates were burned from your file and mounted on the press.
The great thing about today’s office color printers is that it is inexpensive to get printouts at any stage of the design process.
On your next project try this experiment. Try limiting yourself to only type. Yes, type for your headline and body copy, of course, but also for your image.
Digital images contain a certain number of pixels. The dimensions at which it will be printed define its resolution. Photoshop allows you to resize photos.
This is a story that I like to tell my first year students. It illustrates the importance of seemingly unimportant activities and how they can help you later in your career.
