In the past, most business cards were printed on uncoated paper stock; however, today’s affordable printing technology has paved the way for more small businesses to print full-color business cards on coated paper stocks. Many believe coated business cards are superior to uncoated business cards, but that’s not always the case. If you don’t know the difference between coated and uncoated business cards, keep reading to learn what makes each style of business card unique and which is most appropriate for your business.
What are uncoated business cards?
Uncoated business cards are printed, accordingly, on uncoated paper stock. Uncoated stock features robust texture and zero gloss. Since they’re not coated, they’re easy to write on – even with ball point pens. This quality makes uncoated business cards perfect for appointment cards and any other application that requires writing, such as jotting down personal cell phone numbers or special notes for customers.
What are coated business cards?
Coated business cards naturally feature smooth finishes in different gloss intensities. You can print business cards on glossy or matte stock. Glossy coatings offer a bright sheen that helps your design pop off the stock. Matte coatings present with a more subdued sheen. You can add extra brilliance to each with a thick UV high-gloss coating. Coated business cards are smooth because their coatings fill in stock texture. This quality also makes them difficult to write on, since the coatings serve as a barrier and do not allow ink to soak into the paper.
Should you print coated or uncoated business cards?
As noted, if you have a need to write on your business cards you should choose uncoated. Otherwise, your choice of business card comes down to the image you want to promote. Even though many contemporary companies opt for coated business cards, uncoated business cards might be the best option for you. Coated business cards are fresh, modern and savvy; uncoated business cards, however, lend an appearance of stability, trust and tradition. Consider how your brand is positioned in the marketplace, and make your choice based on that.
Keep in mind that you can get the best of both worlds by printing C1S business cards: coated one side. In this manner, you can print a high-gloss business card with your brand and contact information on the front, and leave the back as a writing space for appointments and other notes.
Which business card finish is best for your brand, coated or uncoated? Why?