Spring Into Marketing

The start of spring may not be until March 20, but that doesn’t mean you should delay on your seasonal marketing plans. You don’t have to let Punxsutawney Phil’s prediction of six more weeks of winter get you down. Take advantage of the torrential weather during the next month to huddle indoors and plot out an attractive promotional campaign! Here are a bunch of resources and tips to help make your small business bloom.

You can always count on PsPrint for free resources. Need ideas, links and inspiration? Here’s a host of graphic design tips for specific spring holidays:

• St. Patrick’s Day – March 17
• April Fools' Day – April 1
• Easter – April 4
• Earth Day – April 22
• Cinco de Mayo – May 5
• Mother’s Day – May 9
• Father’s Day – June 20

Of course, the best design means nothing without good execution. For St. Patrick’s Day, print green die-cut flyers in the shape of shamrocks. Use humor in your flyers, postcards and banners for April Fools' Day. Whether your customers are Christian or not, Easter symbolizes renewal, so remember that theme when creating postcards and brochures. Want to do good and get your business name out there? Adopt a highway for Earth Day! Throwing a fiesta is a fun idea for Cinco de Mayo. Be sure to include lots of bright colors and Mexican icons in your promotional items. Take a good look at your mailing list when get around to Mother’s Day. Pay close attention to your demographics and keep your marketing tuned in to those clients. Memorial Day (May 30) and Flag Day (June 14) call for pride. Flags and the use of red, white and blue are obvious, but be sure to keep the right mood and theme for these holidays. Have fun, but be respectful. Father’s Day may be for dads, but don’t forget that women do a lot of the shopping. Giveaways are always a big hit, but be aware of your clientele when deciding what product to give away.