5 Tips for Bumper Sticker Design and Printing

March 25, 2010

With so many cars on the road, bumper sticker marketing provides an excellent return on your investment. Stickers are cheap to print, and once your customer slaps one on his or her vehicle, your message is spread to everyone who is caught behind the driver or passes the car in a parking lot. Here are five tips for effective bumper sticker graphic design and printing.

Consider the space. Bumper stickers don’t leave a lot of room for your promotional message, so use that space wisely. PsPrint provides free sticker templates so that you’re perfectly aware of your dimensions. Choose high-contrast colors. Your audience will spy your bumper sticker more easily if it’s easy to read. This is not the time for pastels – you want bold colors that stand out. Limit yourself to just a few colors to keep the contrast. Try a die cut. Most bumper stickers are rectangles, but you can make yours stand out by choosing a custom die cut. Think about what your business is and what image fits: I’ve seen dog bone shapes for pet stores and animal sitters as well as crosses for churches. Take it for a test drive. Print a proof of your bumper sticker and tape it onto your car. Ask a friend to drive behind you and alert you if the type is too small or the logo is undecipherable. Print with a protective coating. Cars see a lot of different types of weather, so you want to be sure your bumper sticker can withstand fading and tearing. A gloss vinyl coating will ensure your sticker looks brand new for a long time. Image via the hilarious Go Back to Berkeley website.

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About Jennifer Moline

Jennifer Moline writes for the PsPrint Blog as well as maintains its Twitter, Facebook, LinkedIn, Google Plus and Pinterest presences. She also guest-blogs for such notable graphic design blogs as Fuel Your Creativity and Inspiredology. She’s previously written about technology and small business for news websites, magazines and newspapers. In her off-hours, Jennifer can be found roughing it in the mountains or tucked away in a movie theater.

Anonymous's picture
January 07, 2016 03:21 am #

[...] Bumper stickers are a great marketing tool for nonprofits on a local or national level and for-profit organizations with a focus on corporate responsibility. [...]

Anonymous's picture
January 07, 2016 03:21 am #

[...] them with a couple of tweeters this month. You can choose a shape to symbolize your business for bumper stickers such as a cupcake for a bakery or a record shape for a music [...]

Anonymous's picture
January 07, 2016 03:21 am #

[...] in point: Here are six stupid bumper stickers you’d better be glad aren’t on your [...]

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.