Make Your Printing Projects Stand Out With Die Cut

April 22, 2010

I’ve had a couple of conversations this week with people on Twitter that led me to suggest die cuts for their projects. Die cutting is a way to customize your print order with a unique shape that makes the product stand out among a sea of rectangles. Vandelay Design on Wednesday published a showcase of gorgeous, die-cut business cards.

These cards feature fashionable cutouts and interesting shapes such as a price tag and a speech bubble. I especially like the one with a bite taken out of it. Business cards are handed out left and right, but imagine if you’re given one shaped like a circle instead of a rectangle – that might stick in your mind, making the die cut a smart marketing move! Die cutting isn’t just for business cards. You can choose a distinctive shape for flyers, table tents and door hangers, among other promotional materials. Another die-cut option is for stickers, and I’ve discussed them with a couple of tweeters this month. You can choose a shape to symbolize your business for bumper stickers such as a cupcake for a bakery or a record shape for a music business. Speaking of music, if you’re burning a batch of CDs, you can create a custom, die-cut label to adhere to the discs. Include the playlist or a photo and always remember to include contact information or at least a website. One other die-cut sticker idea is mailing labels. Design a sticker to fit on an envelope with your mailing address in the upper-right corner and then leave room to fill in the recipient’s information. It’s a great time-saver that also looks professional!

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About Jennifer Moline

Jennifer Moline writes for the PsPrint Blog as well as maintains its Twitter, Facebook, LinkedIn, Google Plus and Pinterest presences. She also guest-blogs for such notable graphic design blogs as Fuel Your Creativity and Inspiredology. She’s previously written about technology and small business for news websites, magazines and newspapers. In her off-hours, Jennifer can be found roughing it in the mountains or tucked away in a movie theater.

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January 07, 2016 03:21 am #

[...] aren’t just a hip way to promote a band. Stickers can be integral to marketing and branding for all kinds of [...]

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What is the PsPrint Blog??

The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.