Top 4 Logo Design Pitfalls
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One of our graphic designers was just telling me about No. 3 -- it was something I had never considered yet is so important. Thanks for warning others!
Very good advice for any designer. An additional pitfall would be designers often creating a logo that is trendy at the time it is produced. A logo needs to have longevity and if a designer falls into the trap of designing an identity incorporating elements of over-used current trends, the image will soon be oh-so-2010. One of my design career Jeffisms is: "When a graphics industry expert proclaims something a current 'design trend' it is a 'breaking news' message to designers everywhere that the specific 'trend' should be avoided from that moment on - rather than followed by a thundering flock of design sheep."
Thanks for the insightful comment Jeff. Great point!
[...] Designing a logo is tricky business. You don’t want to create a logo that’s a cliché, but you also don’t want a logo that’s completely irrelevant to your business. PsPrint blogger Britt shares some helpful logo design tips in her blog post, “Top 4 Logo Pitfalls.” [...]
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[...] Top 4 Logo Design Pitfalls Logo design is a mysterious process. Sometimes that perfect design can evade you for days and days and then magically appear. Or you may find yourself with no new ideas, carving out a logo from the clients’ notes on what they like or want in the mark. [...]
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