An e-mail signature might not be enough to tell their recipients about who their business is and strengthen their brand. Along with creating regular letterhead, try creating a free stationery template header and footer for your clients’ e-mail as well as their print materials. Using the same design for the letterhead, make a duplicate file and bring the resolution down to 72dpi. You may have to play around a little bit with the width of the header and footer to come up with design that spans the e-mail in an attractive way. Your client can place the picture into their e-mail by using the insert picture option. Keep in mind that web-based e-mails such as Hotmail and Yahoo might not have the option to insert pictures in this way; or you can create the e-mail in your own e-mail client and then forward it to your client. That way, they can see how the recipient will be able to view their e-mail, and use that e-mail as a template to create all of their additional e-mails from.
Add an Extra Service by Creating e-Stationery
January 6, 2010
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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.