Add an Extra Service by Creating e-Stationery

Valerie
January 6, 2010

Most businesses want to have personalized stationery to go along with their business cards and envelopes, but what about their e-mail?

An e-mail signature might not be enough to tell their recipients about who their business is and strengthen their brand. Along with creating regular letterhead, try creating a free stationery template header and footer for your clients’ e-mail as well as their print materials. Using the same design for the letterhead, make a duplicate file and bring the resolution down to 72dpi. You may have to play around a little bit with the width of the header and footer to come up with design that spans the e-mail in an attractive way. Your client can place the picture into their e-mail by using the insert picture option. Keep in mind that web-based e-mails such as Hotmail and Yahoo might not have the option to insert pictures in this way; or you can create the e-mail in your own e-mail client and then forward it to your client. That way, they can see how the recipient will be able to view their e-mail, and use that e-mail as a template to create all of their additional e-mails from.

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