The ninth annual San Francisco Film Noir Festival – Noir City – begins tonight at the Castro Theatre, celebrating the restoration and resurging popularity of movies showcasing crime, betrayal, manipulation and cynicism – with their signature style of the ’40s. Noir, which appropriately means “black” in French, is a genre whose advertising – when laid out side by side – contains a number of similarities. The film posters and lobby cards provided both vertical and horizontal templates, and fonts and designs were often reminiscent of pulp novels with their illustrations of the actors and comic book-style panels. The following are posters and lobby cards of each of the 24 films that will be screened during Noir City for the next 10 days. I’ll be there opening night tonight, watching “High Wall” and “Stranger on the Third Floor,” the latter considered the first American noir film. The theme of this year’s festival, co-sponsored by PsPrint, is “Who’s crazy now,” and you’d be crazy to miss out on the inspiration a little murder and mayhem can provide.
The Art of Noir City
January 20, 2011
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