Easy Sticker Marketing

September 19, 2010

Flour + Water in San Francisco seals takeout boxes with stickers.

Stickers aren’t just for your car bumper anymore. As crafting continues to catch on, it’s all about DIY, and stickers are for even the most untalented among us. If you have a nice-looking logo someone designed for you, print out stickers and affix them all over the place. Surely you can handle that level of artsiness, right? Here are two cheap and simple sticker marketing ideas for retail stores, restaurants and plenty of other small businesses. Takeout boxes. I dine out a lot, and that means a lot of leftovers. Sometimes prepping my lunch for work entails popping open box after box in the refrigerator to see what’s still appealing. You know what makes things easier and quicker? When there’s a sticker on the box telling me which restaurant it came from. It’s a simple way to promote your business. This way, your eatery can buy plain takeout boxes in bulk – usually cheaper! – and you can personalize them on your own with stickers. Shopping bags. Reusable, canvas totebags are all the rage these days – when people remember to use them. In the meantime, take advantage of the second R in “reduce, reuse, recycle” by affixing your sticker to paper bags to hand out to shoppers. Hopefully, customers will reuse that bag for their lunches or simply to carry items, with your eye-catching sticker promoting your company! Rather than order preprinted shopping bags, you can simply purchase mass quantities of paper bags and identify your shop through the sticker. For more sticker tips: “Market Your Business With Stickers” about cost-effective printing and unique placement. “More Ways to Get Stuck on Stickers” about paper stock, sticker business cards, die cut and eco-friendly printing.

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About Jennifer Moline

Jennifer Moline writes for the PsPrint Blog as well as maintains its Twitter, Facebook, LinkedIn, Google Plus and Pinterest presences. She also guest-blogs for such notable graphic design blogs as Fuel Your Creativity and Inspiredology. She’s previously written about technology and small business for news websites, magazines and newspapers. In her off-hours, Jennifer can be found roughing it in the mountains or tucked away in a movie theater.

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January 07, 2016 03:21 am #

[...] A few weeks ago, I went out to dinner at a very popular restaurant in San Francisco called Flour + Water. After waiting for more than an hour for a table, we finally got a table, and we ordered more food than we could possibly eat. The waitress boxed up our leftovers for us and brought it back to our table. Instead of spending a lot of dough on pre-printed boxes, this successful restaurant simply had stickers printed, which they use to seal plain brown boxes shut. Pretty smart, huh? PsPrint blogger Jennifer offers other helpful tips in her blog post, “Easy Sticker Marketing.” [...]

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.