Exploring Purr-fect Printing Marketing

February 26, 2016

If you are looking for an easy way to get people to look at your postcards, brochures, greeting cards, stickers and other print marketing materials, all you need to do is put an animal on it.

We all love animals. Who can resist looking at a cute dog or an adorable cat? Not me, that’s for sure. When I’m checking out what our customers are printing, I am always drawn to the print marketing materials that feature an animal. The same goes if I am going through my mail. A postcard with a donkey on it like the ones featured below from PsPrint customer Peaceful Valley Donkey Rescue will always get my attention, which is usually followed by getting my donation money, because DONKEYS!

Cat Town Café & Adoption doesn’t pussyfoot around in its print marketing. The unique café/cat adoption center features cats in all its marketing, including the purr-fect coasters below. The coasters were sponsored by PsPrint through our Random Acts of Printing program. If you are a nonprofit or what to nominate a nonprofit, visit our Random Acts of Printing page for more information.

Whether you are an animal rescue nonprofit like Peaceful Donkey Rescue and Cat Town Café, or a just a savvy business marketer, you can’t go wrong with animals.

Now, let’s check out the animal-friendly print marketing materials that rolled off the printing presses this week, including Toni’s Kitty Rescue and the Door County Humane Society.

 

Postcard and brochure for Peaceful Valley Donkey Rescue

  

Coasters for Cat Town Cafe

  

Greeting card for Toni’s Kitty Rescue

 

Window cling for Door County Humane Society

 

Sticker for Hicks Mountain Hens

 

Greeting card for Studio A

Sticker for Cats On Drums

 

 Greeting cards for Hound Sanctuary, which are being auctioned off on the organization's Facebook page.

 

 

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About Sonia Mansfield

Sonia Mansfield works as the Website Content and Social Media Marketing Manager for PsPrint Blog and PsPrint.com, and manages the company's social media networks, including Twitter, Facebook, LinkedIn, Google Plus and Pinterest. Her earlier gigs included slaving as a low-paid reporter for a daily newspaper and TV critic for various entertainment blogs. When she’s not working, she’s usually making nerdy “Star Wars” references, talking about TV or watching baseball games. You can email her at sonia@psprint.com.

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.

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