Hot Off The Press: Cheers to coaster marketing

July 13, 2018

Coasters are more than just the little discs that prevent drinks from leaving rings on your table. They can help you run rings around your competitors and brand your business.

Daddy Ramen

Daddy Ramen, a Japanese ramen and Asian-inspired cuisine food truck owned by Lichen Richardson and Phoenix Sigalove in Medford, Oregon, not only uses coasters to promote their business and the power of generosity and helping others in their community with their Pay It Forward Bowl.

“We know what it's like to live paycheck to paycheck and try to provide for your family. When someone buys a bowl of ramen from us they will have the opportunity to purchase a second bowl for someone who may not be able to afford it at a discounted price,” said Richardson. “The coaster will serve as a token for that bowl. It's important to us to give back to our community and help lift one another up as much as we can.” 

Coasters for Daddy Ramen

 

goBalto

Of course, coasters are not just for food trucks, restaurants, bars and breweries – although they’re obviously ideal for those industries. Cloud-based study software company goBalto, based in San Francisco, printed coasters for an upcoming conference.

Creative Director Kim Mason has been printing with PsPrint for more than 15 years, so she understands the power of print marketing (and knows she's going to get excellent printing quality). 

“This coaster served a dual purpose at our biggest conference of the year. We hosted a bar at our booth, and they were used as invites as well,” said Mason.

 

 

Coaster for Go Balto designed by Kim Mason

 

Melvin the Sad … (ish) Robot

Not using print marketing to promote your book does not compute. Joshua Margolis knows that, which is why he designs and prints his marketing materials with PsPrint, including this large, attention-getting banners to promote his children’s book, “Melvin the Sad...(ish) Robot.” 

Banner for “Melvin the Sad …(ish) Robot” by Joshua Margolis

“I wrote, sculpted, and then photographed the entire book around the Bay Area, with most the shots taking place around Lake Merritt. I try and use PsPrint whenever I can because I want to try and support local businesses,” he said.

Bushka’s Kitchen

Located in San Francisco, Bushka’s Kitchen cooked up some mouth-watering postcards to promote its freeze-dried meals (just add hot water!) made for busy folks who still want a decent meal.

Bushka’s Kitchen founder Deana Del Vecchio said she printed postcards to promote her food startup at two upcoming events, including the New England Obnoxious Hikers Super Party and Blind Taste Test, which allows new food businesses to have a group of people sample their products and review them against products already established in the market. 

 

 

 

Postcard for Bushka’s Kitchen in San Francisco

For more print, design and marketing inspiration, check out these terrific printed pieces that rolled off the PsPrint press.

Postcard for Movie Night for the City of Rockville, designed by Sylvia England

  

Postcard for Rainbow Center in Tacoma, Washington by Henry Waymack Design 

 

Flyer for Laura Rokas’s exhibit at the Guerrero Gallery in San Francisco designed by Ryan Starsailor 

 

Business card for Break Brittle

 

 

Business card for Libratone

 
Sonia's picture

About Sonia Mansfield

Sonia Mansfield works as the Website Content and Social Media Marketing Manager for PsPrint Blog and PsPrint.com, and manages the company's social media networks, including Twitter, Facebook, LinkedIn, Google Plus and Pinterest. Her earlier gigs included slaving as a low-paid reporter for a daily newspaper and TV critic for various entertainment blogs. When she’s not working, she’s usually making nerdy “Star Wars” references, talking about TV or watching baseball games. You can email her at sonia@psprint.com.

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.

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