Hot Off The Press: The power of calendar marketing

September 15, 2017

It’s only September, but it’s already time to start printing calendars for next year.

Calendars are the best way to promote your business or nonprofit every day of the year. Wall calendars and desk calendars are often placed in prominent locations and viewed daily, making them the best print marketing option for branding through repetition.

PsPrint customers are a smart bunch, and they know the power of calendar marketing.

Orange Empire Railway Museum, the largest collection of railway locomotives, passenger and freight cars, and streetcars on the West Coast, has been printing with PsPrint for 8 years. The museum’s objective is the preservation of the railway, and the calendar showcases that goal.

“The artwork for this calendar comes from the thousands of transparencies the museum has in its collection, taking from the 1940s through 1960s. The Archives Group at the museum selects a group of transparencies each year from the collection, and writes up the captions for each image,” Thomas Besemer from the Orange Empire Railway Museum wrote to us in an email. “The core folks in the Archives Group were all around when the electric railways were operating in LA, so it's living history, and we are trying to document as best we can.”

Calendar for the Orange Empire Railway Museum

 

Tananarive Aubert, who has been photographing animals in zoos and in the wild for more than 20 years, prints calendars to promote her photography business.

“I have a passion for animal portraits and try to capture the personality as well as the beauty of my subjects,” Tananarive wrote us in an email.I do all of my own design work having studied photography, art and computer design.”

Calendar for Tananarive Aubert Photography, and you can find her on Etsy and Facebook

Of course, calendars are not the only way to get attention and brand your business or nonprofit. This month’s Hot Off The Press features an aww-dorable greeting card for the East Bay SPCA, creative brochure for the Pittsburgh Center for Creative Reuse, an inviting invitation for the Tacoma Rescue Mission and more.

 

 

Greeting card for the East Bay SPCA designed by Lia Carver

 

 

 

Brochure for Pittsburgh Center for Creative Reuse (PCCR), which promotes resource conservation, creativity, and community engagement through material reuse

 

 

Invitation for Tacoma Rescue Mission’s Bridges Of Hope designed by Noah Baskett

 

 

Invitation for Women Of Denver designed by Krystal Covington

 

 

 

  

 

Wedding invitations, map and RSVP cards designed by Anna Decker

 

 

Poster design by Charlie Walter for The Melt

 

Business card for Ugly Juice

 

 

Sticker by Woody Miller

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About Sonia Mansfield

Sonia Mansfield works as the Website Content and Social Media Marketing Manager for PsPrint Blog and PsPrint.com, and manages the company's social media networks, including Twitter, Facebook, LinkedIn, Google Plus and Pinterest. Her earlier gigs included slaving as a low-paid reporter for a daily newspaper and TV critic for various entertainment blogs. When she’s not working, she’s usually making nerdy “Star Wars” references, talking about TV or watching baseball games. You can email her at sonia@psprint.com.

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What is the PsPrint Blog??

The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.

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