A town rich in history has been won a marketing revitalization as part of Small Business Revolution, an original series by our colleagues at Deluxe. Searcy, Arkansas, has an active small business community and wants to draw even more attention to its local businesses. To do this, print marketing will play an essential role.
Watch each episode of Small Business Revolution to see what works for the small businesses of Searcy, and apply those tips and insights to your business. Here are four common challenges the Searcy entrepreneurs wrestle with:
1. Increase professionalism
No matter the business type, you can benefit from print marketing. Watch how a woodworker on Small Business Revolution uses business cards as a professional extension of his brand. By handing them out to clients, he's able to generate more awareness and conversation about his offerings.
2. Extend your brand
There's always more you can do to spread your brand, and print is one of the best ways to extend your reach. For a Filipino restaurant, new menus made all the difference. Organized clearly with on-brand colors, the menus provide a taste of Filipino culture before customers dig in.
3. Make your business enticing
When introducing a new product or offering a unique service that needs explaining, print marketing is the perfect helper. In Season 4, a climbing gym reaches new heights with brochures, business cards and certificates. These print marketing materials build credibility and interest in the gym.
4. Communicate your offer
Do people know what you're selling? In trying to appeal to a broader customer base, an ethnic grocery store in Searcy uses signs to clear up confusion. Hung inside the store and out, the signs are in two languages (and include pictures!) so potential shoppers know what they'll be able to find.
Every business can use print marketing to thrive. Start this journey with the Searcy business owners on Small Business Revolution as they learn how print marketing can boost business. Then use their successes to spur your own.
Watch the new season of Small Business Revolution today!