The Chinese New year is approaching us, and as with any holiday, invitations are a great service to offer your clients.
It would help, though, to know what exactly the Chinese New Year is …
We are entering the Chinese New Year 4707, according to the Chinese Calendar. It is the year of the Tiger and starts on February 14, 2010 and ends on Feb 2, 2011. The Tiger is the third sign in the Chinese Zodiac and is a sign of courage. The tiger is a representation of fearlessness, courage, power, passion and royalty and the tiger is thought to ward off the three main disasters of a household: fire, thieves and ghosts.
Artwork used during the Chinese New year includes “chun lian,” which is a calligraphy couplet (like a verse in a poem) that is written on red strips of paper and hung on the sides of the front door of one’s home. Typically, the chun lian writes an happy, hopeful, uplifting message about a better New Year to come.
When designing Chinese New Year invitations, be sure to keep these attributes in mind. Red is a symbolic color of happiness and good luck, your invitations should often reflect this state of mind. Phrases of success and prosperity should also be included in your content.