Spring into action with banner marketing

April 29, 2019

Want a simple, affordable and proven way to boost sales this spring? Banner marketing checks all the boxes. The following details why, and how, to print banners for spring marketing success.

Why banners work for spring marketing

Spring is a season of transition. Warmer weather brings people outdoors and motivates new purchases: spring fashion, lawn care, and landscaping, home improvement, al fresco dining and more. Renewal and rejuvenation are common themes, and banner marketing is a powerful way to put relevant messaging in front of receptive audiences.

Does it work, though? Absolutely. It’s one of the most popular out-of-home (OOH) marketing strategies, and the Outdoor Advertising Association of America (OAAA) states that every OOH advertising dollar generates $5.97 in sales. Outdoor marketing tools, such as banners, also increase the effectiveness of digital search by more than 40 percent.

If you operate a brick-and-mortar location, research indicates that 85 percent of your customers live within a five-mile radius of your business – and banner marketing puts your promotions in front of them up to 60 times per month. Marketing guru Brandon Gaille states that 15 to 45 percent of customers stop on impulse triggered by signage. Banners are among the most affordable types of signage.

The statistics are proof that banner marketing works, and spring is a fantastic season for banner marketing because your audience is likely to be highly-receptive to outdoor advertising.

The best part? Banners are ultra-affordable. Consider this: Billboard advertising costs between $1,500 and $4,000 in small and mid-sized markets, but you can print 10 3-foot by 8-foot vinyl banners for around $600. That’s less than half the cost of billboards!

banner printing

Banner for Nicasio School Foundation designed by Matthew Dong

How to design an effective banner

Consider your audience’s perspective when you design banners. They’re often driving by at high speeds or walking through busy areas teeming with distractions. That’s why good banner designs work to command attention and deliver information quickly and memorably.

Banner design tips:

  • Keep it simple: Minimal text and uncomplicated images make your banners easy to understand at a glance
  • Use common fonts: Your banners should be easy to read, so don’t get fancy with fonts
  • Incorporate interesting images: Get noticed with unique images that stand out against their environments
  • Try contrasting colors: Color contrasts can help your banners get noticed; don’t fit in when you can stand out!
  • Be memorable: Draw on emotions, use humor or craft a wacky design to make your banners memorable
  • Get your point across: Succinct, clever copy and uncommon images are ideal; don’t forget to add your logo for branding
  • Add a simple CTA: Tell people what to do next and make it simple with a short, memorable URL, text-based phone number or unique search term

banner design

Vinyl banner designed by Crystal Shei for Bay Area Climbers Coalition

How to print the right type of banner

The type of banner you need depends on how and where it will be used. Vinyl banners are popular for their versatility and affordability so that you can print vinyl banners for both indoor and outdoor use. If your banners will be placed in windy locations, opt for white mesh vinyl to resist tearing.

Canvas banners are ideal for upscale indoor applications, but they can also be used outdoors in mild weather applications. Made from woven polyester fabric, canvas banners lend a premium look to your design and are lightweight, which makes it easy to hang them in any location.

Adhesive banners can be affixed to walls, windows and doors. They don’t require any hardware so that you can hang them anywhere. And since they’re removable, they can be used for temporary applications.

Think about where your banners will be distributed so you can choose the right finishing options. Hems and grommets can be added so you can hang banners with string or rope. Pole pockets can be added to slide your banners over poles. If you simply want to stick your banners to a wall, opt for an adhesive banner.

print banners

Banner for Axis Dance

Where to place banners

Once your banners are printed, all that’s left to do is distribute them. Brainstorm areas that will help you reach many people as well as targeted audience placement. Ideas include:

  • Along busy roadways and intersections
  • Outside and inside malls
  • Outside your storefront
  • Near competitors’ storefronts
  • Busy shopping districts
  • Near targeted restaurants
  • At targeted events such as concerts, festivals, conventions, conferences and trade shows
  • On building walls in targeted areas
  • On roadway overpasses and railroad bridges

Ready to boost spring business with a banner marketing campaign? Maximize your ROI with premium discount banner printing services!

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.