As you sit down to watch the Academy Awards this weekend, one thought that probably won’t enter your mind is, “I could go for just one more Oscar.” But I’d gladly trade in the Best Song award for Best Title Sequence. After all, I’ve gotten more enjoyment out of the opening credits for, say, “Catch Me if You Can” and the closing ones for “Lemony Snicket’s A Series of Unfortunate Events” than any Randy Newman song in an animated film. You should check out The New York Times’ nominations for Best Film Titles, which amuse me in that you get movies that otherwise would never be nominated for an Oscar such as “The A-Team.” But I’d like to focus on a designer who’s been, perhaps, as prolific as Saul Bass in creating memorable title sequences. Pablo Ferro is so well known for his work on movies that a documentary, “Pablo,” has been made with Academy Award-winning Jeff Bridges narrating. The following is just a sample of Ferro’s title designs for movies going back to the ’60s and into today with “Howl.” Note the changes in design from film to film and how Ferro’s font choice creates a mood for what you’re about to see. Which movie titles have influenced your graphic design?
The Art of Movie Title Graphic Design
Jennifer
February 23, 2011
About Jennifer Moline
Jennifer Moline writes for the PsPrint Blog as well as maintains its Twitter, Facebook, LinkedIn, Google Plus and Pinterest presences. She also guest-blogs for such notable graphic design blogs as Fuel Your Creativity and Inspiredology. She’s previously written about technology and small business for news websites, magazines and newspapers. In her off-hours, Jennifer can be found roughing it in the mountains or tucked away in a movie theater.
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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.
[...] Store Signage, construction-site posters, catalogs, stenciled on sidewalks, book covers, opening credits sequences in movies and on and on. And with the democratizing influence of the computer more and [...]